If you want to set up a Google business profile, there are several steps that you must follow. First, you should choose a business category. Once you have selected a category, you can add your business details. Next, you need to provide information on your business name and address. Your business name is the first thing people will see when you type your name into Google. It is important that your business name be specific and easy to search for. To let others know that you are open, it is a good idea to include a place marker if possible.