If you haven’t set up your Google My Business (GMB) page yet, you’ve come to the right place. Here you’ll find instructions to create and maintain a business page. The first step is to verify your business with Google. Verifying your business with Google is a great way to prove you’re who you claim you are. Verification is also very important for tracking analytics and responding to customer reviews. Failure to verify your GMB page limits your control over the content of your GMB and your ability to respond to customer feedback.