It is possible to rank your GMB listings. Here are some tips that will help you make your listing more visible to customers. Prior to optimizing your GMB list, ensure that each field is covered. Use a mix of keywords, including the main ones. To give your listing more juice, you can use the description section. Include your main keywords and highlight the most important features. You only have 750 characters for your GMB profile description. However, only 250 will appear in the knowledge panel.